2022.11.21
What is WECX Branding Experience?
What is WECX Branding Experience?
The Well-being Initiative is an initiative to enrich and make not only customers, but everyone in the community and society, happy through the end-to-end realization of a wellbeing customer experience. We contribute to the growth of our clients’ businesses through the development and realization of creative customer experiences
with the brand at their core.
This is our distinctive strategy.
Thanks to digital technology, the number of ways to solve customer problems other than through goods has increased dramatically. We would like to define the WECX Branding experience as “a combination of goods, services, media and commerce” (every new idea is a combination of existing ideas). The experiences we create through WECX Branding are not only convenient or personalized, but also reflect the brand’s unique philosophy, insight and story. We believe that the more digital technology advances, the more people will seek out new and empathetic experiences, and that WECX Branding is also about building the brands of the future through creative experience.
Our objective
We contribute to the growth of our clients’ businesses through the development and realization of creative customer experiences with the brand at their core. This is our distinctive strategy.
Value of WECX Branding
The essence of what we do remains the same – to help our clients grow their business by solving their business challenges and increasing the value of their brands. WECX Branding is a creative design and realization of interactions between brands and customers through a combination of goods, services, media and commerce.
Definition of WECX Branding Experience
Experiences in WECX Branding are seen as “a combination of goods, services, media and commerce*”.
Our Approach
In order to develop and realize creative customer experiences with the brand at its core, the three functions of business, technology & data & commerce and design must work together to create customer experiences.
Business is strategic and design is creative. The technology and commerce capability wants to work with various partners to propose and realize our ideas.