2022.11.21
Owl Plus Partners' DX methodology
From making products to creating things
If digital transformation is the transformation of a business to increase value through the use of digital technology, that business will inevitably become a customer-centric business model (D2C). Digital transformation can be understood as the reconfiguration of businesses that have been operating before the world went digital to utilize digital technology and become more customer-centric in order to compete with digital native companies.
And as transformation has made businesses more customer-centric, marketing’s role has changed to understand and respond appropriately to customers, requiring it to be involved in a much wider range of areas.
The reason is that advances in digital technology have dramatically improved the connectivity between companies and their customers, enabling them to deliver value more finely tuned and directly to different customers and their needs.
Changes brought about by digital transformation
As the digital transformation progresses and business becomes more customer-centric and direct, utilizing data and technology, the focus of marketing is on the management of the customer experience at the point of contact with the customer.
WECX Branding is a strategy and transformation that redefines our value to our clients. We contribute to our clients’ growth through the development and realization of creative customer experiences with the brand at their core.
To achieve this, three functions must work together to create customer experiences: business (strategy), technology & data & commerce, and design (creative).
